Żabka

Communication

How to design and build a digital signage+ system dedicated to the convenience store format?

Challenge

A coherent system

Designing a coherent digital communications system for the demanding space of a small format shop. How to adapt the displayed content to factors such as time of day, location, offer, and in-store infrastructure?

Solution

Dedicated zones

We designed dedicated media zones, and different frameworks for each format, as well as selected the best equipment (screens). We implemented and integrated an automatic content management system that combines 5 digital formats, supports sales, and is an engaging advertising tool for Żabka's suppliers.