Sephora
Communication
How to create an in-store digital experience for customers and, at the same time, an advertising system for suppliers?
Challenge
Digitalised customer experience
To design a digital communications channel dedicated to luxury goods. Tailoring digital communications to the space, function, and variety of media.
Solution
A variety of media formats
We have combined the effective management of individual zones (shop window, retail floor, checkout) with a wide variety of media formats. The digital signage we provide and maintain is also an attractive advertising space for suppliers.
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