
2021
Modivo
Innovation
How does a physical shop shift to a digitalised format?
Challenge
The first phygital store in the fashion category
Transferring the e-commerce customer experience to the physical space of a shop. Integrating the e-commerce platform with the shop's product search and distribution engines. Creating a new user experience based on digital processes and communications in the brand’s showroom.

Solution
Digital platform in-store
We realised a fully digital process of product selection. We designed and implemented a groundbreaking fitting room area concept in the premiere modivo.pl brick & mortar shop format.