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2021

Modivo

Innovation
How does a physical shop shift to a digitalised format?

Challenge

The first phygital store in the fashion category

Transferring the e-commerce customer experience to the physical space of a shop. Integrating the e-commerce platform with the shop's product search and distribution engines. Creating a new user experience based on digital processes and communications in the brand’s showroom.

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Solution

Digital platform in-store

We realised a fully digital process of product selection. We designed and implemented a groundbreaking fitting room area concept in the premiere modivo.pl brick & mortar shop format.

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