Nanovo Experience Design is a sub-brand of the Nanovo Group, which focuses on designing and implementing innovative experiences for the retail industry. As an integral part of the group, Experience Design combines physical store spaces with digital services and communications, to create unique customer pathways. Through the synergy of strategy, technology, and design, the sub-brand supports the optimisation of existing retail spaces and the design of new store formats. Our interdisciplinary team combines innovation, strategy, and creativity to create consistent and effective shopping experiences.

The brand plays a key role in the area of digital content and customer interaction. It specialises in creating engaging content for digital signage screens, designing new touchpoints, and developing concept-store formats. The Experience Design team analyses trends, customer behaviours, and the market environment to create solutions that respond to actual needs. Our tools include workshops, qualitative and quantitative research, A/B testing, and Retail Safari - dedicated inspiration trips to the world's best stores.

Experience Design targets a wide range of industries - from food and grocery, fashion, electronics, health & beauty, and finance, to telecommunications. We support large retail brands and smaller concepts in building customer engagement.

Nanovo's Experience Design experts visit top-ranking stores around the world, analysing trends and implementations that can become benchmarks for future projects. This approach allows us to draw from the best global practices and adapt them to serve local conditions.

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