Cinema City

Challenge

Effective digital communication system

Planning an effective and synchronous distribution of varying content, across dozens of screens in a cinema lobby.

Solution

An automatic content management system

Segmentation of marketing communications and sales zones into the following:

• Information zone: upcoming films and the current programme on “poster screens”
• Advertisement zone: food and beverage offer on “menu-board screens”
• Theatrical experience zone: display of popular film content on large LED screens

The synchronisation of media with different formats allows for the successful implementation of advanced scenarios. As a result of integrating with the box office system, our solution is characterised by a unique level of content distribution automation.