6thStreet

Challenge

Creating a unique fashion shop format in one of the world's most challenging markets.

Transferring e-commerce-customer-experiences to the space of a physical shop. Creating a user experience based on digital services, processes, and communications, for a brand like online pure-player.

Solution

A shop that combines stationary space with digital processes and communications.

We matched customer pathways and digital services with the preferences and needs of online customers. In result, the customer is able to conveniently select products, quickly try them on in one of the automated fitting rooms and swiftly conclude the shopping experience with just a few swipes.