Kaufland Poland Joins Our Retail Media Network
The first in‑store retail media campaigns have launched in Kaufland Poland stores. The network comprises 1,094 screens across five types of digital displays, positioned at key points along the customer journey.
Kaufland’s large stores and wide range of product categories offer brands opportunities to run different types of campaigns – from building brand awareness and reaching shoppers in dedicated store zones to influencing purchasing decisions at the checkout. In‑store campaigns complement advertising in the Kaufland app, which reaches 2 million monthly active users. Bringing these channels together allows brands to reach shoppers with more relevant communication, while transaction and loyalty data help measure campaign performance and its impact on sales.
