The Cube in LOTTE Wedel’s Summer Campaign
As part of LOTTE Wedel’s summer campaign, a special installation appeared in Carrefour and Topaz stores promoting a new way to enjoy Ptasie Mleczko® marshmallows.
The activation featured The Cube, a digital POS display that combines physical product presentation with dynamic advertising content. It shows how traditional trade marketing activities can take on a media dimension. The product remains the centre of attention, while technology enhances the display with animations and allows communication to be adapted throughout the campaign. As a result, the POS display becomes more than just a place to showcase products – it becomes another point of contact between the brand and the shopper.
