A new installation at the Columbia Sportswear store in Chamonix
We installed storefront displays at the Columbia Sportswear store in Chamonix – a unique destination for people passionate about outdoor sports who take a considered approach to choosing their gear.
Storefront displays are not yet standard in retail, but all signs suggest they soon will be. According to the Digital Signage Trends & Statistics 2025 report, 76% of consumers say they have entered a store after being attracted by digital signage, while 67% have purchased a product they previously saw advertised on a screen.
For a brand like Columbia, this is particularly relevant. Its technical products are carefully considered purchases, designed for specific activities and conditions. The ability to communicate dynamically with shoppers before they even enter the store allows the brand to showcase its products more effectively, provide context and strengthen its relationship with its community.
