Nanovo Sp. z o.o.

Aleja Księcia Józefa Poniatowskiego 1
03‑901 Warsaw

Media at the point of purchase.

  • 7720

    locations

  • 30 K

    supported devices

  • 12 M

    monthly audience reach

We deliver in‑store retail media projects, strategically positioning digital touchpoints within retail spaces.

Our approach combines digital advertising displays with the capabilities of a media channel that drives sales at the point of purchase.

By analysing sales data, shopper behaviour, loyalty programme insights, product categories and store locations, we can personalise advertising communications and dynamically adapt them to the shopping context.

91%

of retail sales in Poland happen in physical stores – where we reach shoppers at the moment they're making purchasing decisions.

Source: KIG, „E‑handel w sierpniu 2026”.

Retail Media Nanovo supports brands, manufacturers and retailers.

We work with companies across FMCG, electronics, beauty and other retail sectors where in‑store communication has a direct impact on sales

Download General Terms and Conditions of Cooperation (PDF)
Brand visibility in-store We reach shoppers when they are in a shopping mindset, directly at the shelf and at key points along the shopping journey. We plan display locations, formats and playback schedules in line with campaign objectives. Precise targeting at the point of decision We use transaction and segmentation data to target the right shoppers based on their purchase history, visit frequency and in-store behaviour. This allows us to achieve a level of precision that traditional media channels cannot offer. Optimising media budgets We measure campaign performance against actual KPIs, including reach, contact frequency and sales impact. This ensures media budgets are measurable and driven by data rather than estimates.
Plan your campaign
Building and developing your own retail media network We design and implement complete in-store retail media networks, from selecting screen locations and integrating data systems to day-to-day operational management. Retailers gain a ready-to-use media infrastructure that they can monetise or use for their own communication. Monetising retail space An in-store screen network creates a new revenue stream for retailers. We enable retailers to sell advertising space to brands and manufacturers whose products they stock, building a retail media model based on transaction data and measurable campaign results. Making better use of data The sales and loyalty data retailers already hold becomes a tool for targeting both their own communication and advertising campaigns. We help integrate this data with the content management system and turn it into a tangible operational advantage.
Explore our partnership model

We support brands whose products are sold in‑store, as well as brands offering products or services outside the retailer’s range.

Endemic brands

Brands with products sold directly in‑store, primarily in FMCG and retail. We use transaction data and insights into shopper behaviour to precisely target communication and drive sales at the shelf.

How do we reach customers at the shelf?

  • Transactional data

    Shoppers can be reached based on their purchasing behaviour and purchase intent signals, from loyal customers to impulse buyers.

  • Segmentation data

    Demographic and segmentation data, such as age, store type and shopping frequency, enable more precise communication.

  • Proximity data

    Analysing store locations and nearby POIs helps us understand the shopping context and tailor communication to shopper behaviour.

More than 140 brands have advertised with us.

>90%
of Polish adults visit grocery stores every week. Polish consumers are among the most frequent grocery shoppers in Europe.

Source: „Polak na zakupach — do jakich sklepów chodzi, jak często i ile wydaje pieniędzy", Portal Spożywczy.