Piotr Badowski

With over 30 years of experience, he has built and led businesses across marketing, outsourcing and technology. He began his career in advertising, founding agencies specialising in BTL marketing and loyalty programmes that were subsequently acquired by Havas Group. He went on to lead Havas’s expansion in Poland, playing a key role in establishing one of the country’s largest agency groups. As Co-Founder and Supervisory Board Member of OEX, he contributed to the development of one of Poland’s leading outsourcing companies. Since 2018, he has served as CEO of Nanovo Group, driving the company’s growth in digital signage and retail media, with a strategic focus on integrating technology, data and communication within physical retail environments. Beyond business, he is passionate about sports that require strategic thinking, resilience, risk assessment and teamwork.