Retail Media Network, belonging to the Nanovo Group, specialises in innovative advertising solutions in physical stores. A part of the group's strategy is to participate as leader in the digital transformation of retail. Retail Media Network, a key element of our system, focuses on implementing a new category of media in stores. By leveraging digital advertising spaces at sale points, the company enables brands to effectively communicate with customers at the most crucial moments of the buying process.

Retail Media Network's mission is to increase sales effectiveness through precise ad targeting and the use of customer data to optimise marketing campaigns. We specialise in Retail Media In-Store - digital advertising formats placed in strategic locations in physical stores that influence customer purchasing decisions. The system analyses consumer behaviours, sales data, and loyalty programs, enabling the personalisation of advertising content and the maximisation of sales results.

Retail Media Network's clients include retail chains, manufacturers, and brand owners seeking to increase their visibility in physical spaces, companies operating in FMCG, electronics, cosmetics, and other retail segments, where purchasing decisions are made directly on the spot. Our offer is scalable: we tailor it to both large retail chains and smaller businesses looking to effectively reach customers.

Since Retail Media In-store is based on actual sales data from checkout systems and loyalty platforms, it allows for continuous optimisation of advertising campaigns, which significantly increases their effectiveness.

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